Target Customers and Marketing Plan
Instructions:
“In this section of your strategic plan, you will identify the wants and needs of each of your target
customer groups, and then discuss the decisions your company made to meet those needs. The
target market has been defined as that group of customers with a set of common characteristics
that distinguish them from other customers. You want to identify that set of common
characteristics that will make those customers yours. Based on your mission statement and
strategy, which customer groups are you targeting and why? Is this consistent with your strategy
and mission statement? Be sure to discuss how you achieved your market share over the
rounds, including your price points, promo budgets, and sales budgets, as well as the
rationale/analysis behind these decisions.”
Rubric:
Which customer groups are you targeting and why? How did you achieve market share?
price points
promotion and sales budgets
Rationale behind your decision making
