Starbucks Research Review. Starbucks PESTEL, PESTLE, SWOT Analysis, Five Forces Analysis
The content of the report will include:
(a) a brief introduction and history of your firm,
(b) a critique of its mission, vision, and key goals,
(c) PESTL, SWOT, and Five Forces Analysis for its industry or strategic group,
(d) discussion of its key resources, capabilities, and competencies (including financial analyses and perhaps a value chain analysis),
(e ) a discussion of the key strategies that the company was pursuing at the time the case ended,
(f) an update of the case to include
(i) outcomes of the strategies discussed in the case,
(ii) description and evaluation of any new, major strategies since the time the case ended,
(iii) discussion of alternative, viable strategies
recommended by your group going forward
