Formal Business Email to Customers Clients Consumers
Craft an email to be sent to a list of potential consumers for the client you have chosen. Your submitted work should resemble an email and should include these key components:
1. Subject line – an enticing subject line that will encourage readers to open the email and not delete at first sight;
2. Two to three paragraphs of text that will communicate the necessary information, features and benefits to your audience while keeping them interested in the email;
3. A call to action. Give your reader a reason to take action;
4. Mandatories (critical information that needs to be included; i.e. address, phone, hours);
5. Optional: graphic, photo or art to draw attention
