How to critique journal article. Writing a Paper Critique.
This critique is under the subject of “Consumer Behaviour” ( in Business, Marketing)
This is the name of the article that need to be critiqued (It is already attached) Kang, J.A., Hong, S., & Hubbard, G.T. (2019). The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word-of-mouth intention. Journal of Consumer Behaviour, 19(1), 47-56. -900 words include in-texted citation, exclude references -need to critique with 3 points (1 strength, 1 weakness and another strength or weakness) with reference a credible journal articals (I’ve alredy attch the file)
