Coursework Assessment Title and Brief:
CRITICAL MANAGEMENT IN PRACTICE REPORT, BASED ON THE APPLICATION OF MANAGEMENT THEORY TO YOUR WORKPLACE.
The aim of the Management in Practise Report is to allow you to examine the way your placement organisation operates in relation to the knowledge you have gained during the BA Global Business Management course.
You should draw on theory, models, concepts and principles that you have researched or that have been explored during the course and write a clear and succinct report that demonstrates knowledge and understanding of management theory from one of your specific areas of study, and apply this theory to the workplace.
To achieve the above, you will need to research both literature AND conduct research within your company. This may take the form of interviews with managers/employees, surveys (or access to existing survey data), company records etc
You should highlight the implications of this theory and your findings for your workplace company.
Assessment Structure:
Front page
Executive Summary
Contents Page
SECTION 1: Introduction to the Report (c. 700 words)
- Background to the theory area and aim/objectives of report
Setting a clear and achievable aim and objectives is crucial to set a structure for your report. You should refer to a range of academic journal articles for inspiration for your topic and examples of good aims and objectives.
- Methodology used to collect data
What data will you need to collect from your workplace in order to achieve your aim and objectives? How will you do this?:
- Surveys?
- Interviews?
- Company reports?
Does your company already gather data that you may use?
- Profile of company
Give a brief overview of your company, mission/philosophy, the core products/service and target markets and any distinctive aspects of the business. If you are looking at an HR based topic, it would useful to comment on the staff resources in place. DO NOT give a sales description of the company!
SECTION 2: Theoretical Review of the Literature (c. 900 words)
Write a critical review (literature review) of the key theories/concepts you have chosen, providing a range of supporting references. Think about:
- The main author’s in this field
- Key models/theories that have been developed in this area
- The implications and limitations to these theories
SECTION 3: Application of Theories (c.900 words)
Critically discuss the application of the above theory/ies in your workplace, giving support and evidence / examples where appropriate. NB: this relates to your methodology where PRIMARY data is extremely important. You should provide supporting evidence for your discussion in the form of company data, interview quotes, survey data etc.
SECTION 4: Conclusion (c. 500 words)
- Draw conclusions, making sure you answer your overall aim.
- Make recommendations which could improve the unit’s effectiveness.
Reference List
