Marketing Plan For Adidas, Nike

Design a marketing plan for a company of your choice that contain the following.

(1) Cover page

(2) Table of contents

(3) Executive Summary

(4) introduction and background

(5) Macro-environmental analysis (PESTEL analysis)

(6) Competition analysis

(7) target market analysis and segmentation

(8) COE SWOT analysis

(9) Price strategy

(10) Promotion strategy

(12) Place strategy

(13) Conclusion

(14) References

(15) Appendix

Follow APA style. Use 4-6 sources. 5,200-5,500 words.

Week 3 Discussion 2- Triggers And Contingencies

Triggers and Contingencies

Prior to beginning this discussion, review section 7.4 Contingency Planning in your textbook. Strategic plans are focused on current and future company goals, therefore changes in the environment must be detected and monitored. Changes in the environment that impinge on the company’s strategic plan are known as external triggers and triggers are paired with plans to successfully deal with them. These paired actions are known as contingency plans. What qualities make a future issue a “trigger”?

As an example, consider you are on the strategic planning team for a soft drink company. A merger of two major competitors next year would constitute a future trigger. For this discussion, consider the Environmental Scan and SWOT analysis you conducted in Week 2. Formulate a trigger/contingency pair in the form of a three-part sentence similar to the example in the textbook. Examine it in terms of the three guidelines that good contingency plans should follow.

Post a summary of your selected company and risks that you perceive based on your prior Environmental Scan and SWOT analysis. State the three-sentence trigger/contingency pair and justify your choice of contingency plan using information from the week’s readings and/or other scholarly or credible resources, using the Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table for guidance.

(NOTE: Incorporate the feedback you receive from your instructor and save your work. It will be part of your Strategic Plan Final Project for this course).

Guided Response: Review several of your peer’s posts. Respond to at least two of your posts in a substantive manner and provide recommendations to extend their thinking. Support your position by using information from the week’s readings, or examples from current events and/or other scholarly or credible resources, using the Scholarly, Peer Reviewed, and other Credible Sources (Links to an external site.) table for guidance. Properly cite any references according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource.

Childhood Obesity

In this assignment, you are required to develop a reserach question about childhood obesity. Your reserach proposal should include

  • abstract,
  • introdction/background,
  • problem statement,
  • objectives,
  • literature review, and
  • methodology. 

Your paper should be about 3,500-3,750 words. Format your paper in APA style, and use at least 12 scholarly sources. 

Arab Spring: Causes, Consequences, And Solutions.

In 8 pages, discuss the causes of the Arab Spring, the consequences, and how it was solved in three countries. hy do you think that some countries addressed the crisis faster than others. Cite at least six sources, and format your paper in MLA style. 

Cost Benefit Analysis In Healthcare

Perform a cost-benefit analysis in a given helthcare case study. Then, in three pages,

  • explain the concept of opportunity cost. 
  • explain how cost-benefit analysis aligns with organizational needs and future growth.
  • recommend a plan of action that is supported by the cost-benefit analysis. 

Format your paper in APA style, and cite at least two sources. 

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