Category: Management Assignment Help

Marketing Research For Netflix in Canada Use APA Style

**** APA STYLE *****

Marketing Research For Netflix in Canada

Follow the attached instruction please

maximum 600 words

In text citation and references in APA Style

Sample Marketing Plan Attached

SAMPLE  PLAN ATTACHED for Pizza Restaurant

Need a marketing plan to be written on a pizza restaurant which delivers using drone and its name is STROKES PIZZA , its just a marketing plan hence need the below elements met. The below elements must be written using MARKETING CONCEPTS

Basically u need to imagine Ur starting a business and write the MARKETING PLAN

8. Marketing mix

a. Product/service

– Type – good, service, idea etc

– Features – how will it be different from the competitors?

– Identification – brand name, label and packaging

– Production method/delivery of service

b. Price

– Pricing strategy

– Profit-oriented

– Sales-oriented

– Status quo

10. Control/monitor

– Feedback mechanism to monitor progress

– Evaluation process

– Performance objectives (quantifiable elements)

– Profit margin

– Market share

– Promotional effectiveness

– Market penetration

APA REFERENCE CITATIONS ATTACHED

Need Market Plan

Need Market Plan I have my draft for 12 Pages based on that topic make it more 15 pages ( even i have sample one how to make it ) fallow the upload file

I have my draft for 12 Pages based on that topic make it more 15 pages

( even i have sample one how to make it )

fallow the upload file

Market Entry Strategy Assignment (MESA)

Teams will be required to develop a market entry strategy for the M-BOX and MES-Sim in the selected market. this could include, but may not necessarily be limited to, the following items:

Transportation and telecommunications infrastructure

Method of distribution within the country

points of sales issues

(The MESA builds upon the ROME and BEAR and requires a significant amount of analysis to develop recommendations)

External Environmental Analysis Macro (PEST or PESTEL) and Micro (5 Forces Framework)

Assignment Outline

• Executive Summary

• Introduction (Company & industry background, key challenges faced by the selected company)

• External environmental analysis for identifying opportunities and threats: Macro (PEST or PESTEL) & Micro (5 Forces Framework for analysing industry structure and the nature of competition)

• Internal environmental analysis for identifying strengths and weaknesses: VRIO or value chain analysis

• Identification of Competitive Strategies (Bowman’s Clock or Porter’s Generic Strategies)

• Strategic directions (Markets, Products, Services) & methods of expansion

• In-text citations and list of references using Harvard Referencing

Details of Assessment

You are the newly appointed strategic consultant at Grocer Lidl. The board of directors have decided to expand the business to the ‘Asian Market’ and they have asked you to prepare a report suggesting the best strategic direction for the firm to grow internationally particularly and strategies that will help them to create a competitive advantage and achieve their strategic objectives. You need to consider effectively scanning both the internal and external environment of Lidl in order to help them explore new opportunities in the Asian market.

Note: To narrow down your report you can choose any Asian country of your choice.

Background Dating back to 1930’s, a small, independent grocery wholesaler was born in Germany (Lidl,2017). Fast track to today Lidl is one of the largest grocery retailers in Europe. The first Lidl stores were opened in 1973, and by the 1980s Lidl was a household name in Germany. During the 1990s Lidl started branching outside of Germany and today the grocer can be found across Europe. In 1994, Lidl opened its first retail shop in the UK, just two decades later, they now have over 600 stores with a simple vision of providing ‘high quality at low prices’. However, for better understanding of the organisation you are required to research the given organisation including its challenges and strategic management approach to expand in the Asian Market.

• Applying the knowledge of relevant strategic management frameworks, you need to •

Carry out the external analysis

• Address the internal analysis

• Identify key issues, evaluate alternatives and make conclusions based on thorough analysis

Services Marketing vs Product Marketing

Some people commented that services marketing is different from product marketing due to the uniqueness of services. Please use a hotel or an airline company as an example to discuss the comments and elaborate how such uniqueness would affect the marketing mix (4Ps) in hotel or airline company.

Red Bull vs Coca-Cola Pepsi and Monster 

Red Bull

1.       What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses?

2.       Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?

3.       Discuss the effectiveness of Red Bull’s sponsorships, advertisements, personal selling strategies, promotion, events, and public relations. Where should the company draw the line in terms of risk?

4.       Recommend the next steps for Red Bull with respect to their marketing and advertising strategies

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

Discussion question-Do not include in the case study-separate assignment.

Imagine that you are the owner of a new company in your community. What are the key aspects in managing advertising, sales, promotion, events, and public relations? How would you go about prioritizing [advertising, sales, promotion, events and public relations] as the owner?

The word sales refers to the selling of a product/service

Market Segmentation and Targeting Integrated Creative Strategies Positioning Strategies and Plan

You are trying to Introduce Netflix to the older generation in Australia, also known as generation “Baby boomers”.

You will use a well-known old and Oscar winning actor: Geoffrey Rush, to promote Netflix for that age segment. Explain the following in 6 pages.

– Segmentation and Targeting

Customer Analysis & Profile of baby boomers in Australia

– Integrated Creative Strategies

Creative Brief

– Positioning Strategies and Plan

Strategies and Rationales

Perceptual Map  (the two axis must be Price and show variety)

Integrated Marketing Communications Essay

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

At its most basic level, Integrated Marketing Communications (IMC) means integrating all the promotional tools, so that they work together in harmony.

Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools.

All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.

Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress.

IMC wraps communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.

Un-integrated communications send disjointed messages which dilute the impact of the message. This may also confuse, frustrate and arouse anxiety in customers.

For this assignment, watch the following video on Prioritizing Marketing Communications:

Pick a company and research three marketing promotions for the same product or service for this company.

Include the following in your paper:

• Name of the company
• A description of what the organization is selling or promoting in the marketing promotion
• Explain each of the three marketing promotions:
  • For each marketing promotion, what was the promotional strategy (Commercial, radio commercial, billboard, a flyer, mail, email, YouTube video, magazine article, etc.)?
  • Do each of the marketing promotions seem to be marketing to the same target market? Please explain your yes or no response.
  • Do all three of the marketing promotions have an integrated (consistent) message? Please explain your yes or no response.

The paper should be in APA or MLA format and should be at least two double-spaced pages. Use paragraph headings for each of the assessment questions and marketing promotions.

Promotion and the Product Life Cycle

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Purpose of Assignment 

All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Assignment Steps

Create a minimum 700-word product strategy in Microsoft Word. Complete the following:

o   Select a product strategy.

o   Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).

o   Discuss two types of media methods you could use to highlight your product or service.

o   Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

o   Address three elements of the following product and promotion list:

o   Integrated marketing communication

o   Advertising strategy/objectives

o   Push and pull

o   Media strategy

o   Advertising execution

o   Direct marketing

o   Public relations/strategies

o   Positioning

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The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Format your assignment according to APA guidelines.

Submit your assignment.

Price and Channel Strategy Assignment

Price and Channel Strategy

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Assignment Content

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Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Resources: Marketing Plan and Outline

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

o   Price and Place/Distribution:

o   Distribution Strategies

o   Channels, Mass, Selective, Exclusive

o   Positioning within channels

o   Dynamic/Static Pricing Strategies

o   Channel tactics (Pricing)

o   Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

Submit your assignment.

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Marketing Communication and Brand Strategy

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Assignment Content

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Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.

Assignment Steps

Resources: Marketing Plan and Outline

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

o   Situational Analysis:

o   Vision , Mission, Strategic objectives, Values

o   Strengths/Weaknesses

o   Competitor’s Strengths/Weaknesses

o   Market Segments

o   Product, Place/Distribution, Promotion, and Price Strategies:

o   Creating a Brand Image

o   Maintaining Brand Image

o   Branding Concerns

o   Promotion/Integrated Marketing Communication

o   Advertising Strategy/Objectives

o   Push and Pull

o   Media Strategy

o   Advertising Execution

o   Public Relations/Strategies

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Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

Submit your assignment.

Social Ethical and Legal Implications Marketing Plan

Assignment Content

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Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Resources: Marketing Plan and Outline

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

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Include the following:

·        Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

·        Required executive summary elements:

·        Strategic Objectives

·        Products or Services

·        Optional executive summary elements:

·        Resources Needed

·        Projected Outcomes

Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should contain elements from each week of the course, including:

·        Understanding Target Markets (Week 2)

·        Promotion and the Product Life Cycle (Week 3)

·        Price and Channel Strategy (Week 4)

·        Marketing Communication and Brand Strategy (Week 5)

·        Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Format your assignment according to APA guidelines.

Submit your assignment.

Marketing Plan Assignment Term Paper

The Group Marketing Plan

For this assignment Students will work in groups to develop a comprehensive Marketing Plan for Cuddles Are Us, a pet sitting service. Students will use the groups that they have already been assigned to for the Group Case Analysis/Critique assignment.

The details of the Marketing Plan are found in Unit 11

This is also where you post your completed plan

Your assignment is to develop a marketing plan (the outline is there you just need to click on it) for a pet sitting service. It can be any type of service from a small local one to a much larger one.

My advice is to keep it small something local.

It can be any type of pet service you can imagine

Once you decide what you want to do and where you want to do it then you need to complete the plan outline. For the SWOTT just use the table no further details are needed.

I am more concerned with the process and the logic of the process than the numbers but you do need to do your research and develop the financials of the business.

Please get back to me if you have any concerns

ADDITIONAL INFO:

Instructions

Students will work in groups to develop a comprehensive Marketing Plan for a business start-up assigned by the instructor during Unit 1 of the course. Students will use the groups that they have already been assigned to for the Group Case Analysis/Critique assignment.

The Group Marketing Plan assignment will require research into this type of business in order to identify potential market segments and their characteristics, select appropriate target markets, design a marketing mix that will optimize the profitability of the business, set targets and evaluation metrics, and develop a full implementation plan. Students should use resources from the optional reading list to guide them in the development and preparation of the Plan.

This plan will be presented to the Executive Committee of the company. Click on the following link to see the Marketing Plan Outline for the correct format that is used when creating a Marketing plan.

The written submission should be substantive, both in length (maximum 30 pages, double-spaced, 12 pt font) and content, directly and thoughtfully addressing the question or issue.

The report should be professional. The Product (the content, the presentation, etc.), Place (the manner in which it is presented to the professor), Price (the amount of effort required to read and consider the points – this is a place where clarity, conciseness and attention to grammar, and spelling and punctuation counts), and Promotion (how well your ideas are supported and whether to “sell” your position) work together as the professor evaluates your work.

Evaluation

The Group Marketing Plan will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Points

Requirements

90-100

The Plan is based on a combination of primary and secondary research. Includes all components of a marketing Plan and is presented in a professional manner. All elements of the Marketing Mix support the characteristics of the target segment and the desired positioning of the company.

70-89

The Plan is based on secondary research. Includes all components of a Marketing Plan and is presented in a professional manner. All elements of the Marketing Mix support the characteristics of the target segment and the desired positioning of the company.

40-69

The Plan includes all components of a Marketing Plan and is presented in a professional manner. All elements of the Marketing Mix support the characteristics of the target segment and the desired positioning of the company but are not supported by any external research or materials outside of course materials.

30-39

The Plan includes most components of a Marketing Plan and is presented in a professional manner. Most components of the Marketing Mix that are included support the characteristics of the target segment and the desired positioning of the company but are not supported by any external research outside of course materials.

1-29

The Plan is missing major components of a Marketing Plan and recommendations are not supported.

0

no submission

Honeywell Company Differentiates its Product and Positions its Brand

In 250 words, discuss how the Honeywell company could use these types of research findings to develop a marketing plan in order to meet the company’s marketing objectives and business needs. And then answers these questions below with resource citation information:

1.Describe how the Honeywell company differentiates its product and positions its brand

2. Discuss physical evidence of service, service scape, and ambiance.

3. Define the Honeywell company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented