Industry Analysis Paper: Sports Industry
Required
Conduct an indiustry analysis for any company in the sports industry: Adidas, Nike, Puma, etc
Give an introduction to the fashion industry, and analysis of the company chosen using Porter’s
Five Forces Model:
Students need to explain as much as possible about each one of the 5 forces
including:
a) Rivalry among existing competitors – high or low? Why?
b) Threat of New Entrants – high or low? Why?
c) Threat of Substitute Products and Services – high or low? Why?
d) Bargaining Power of Suppliers – high or low? Why?
e) Bargaining Power of Buyers – high or low? Why?
In regards to competitors, after giving general information about the specific competitors,
students need to give as much information about the main competitors (based on the ones that
make 50% of the market share, for example).
ADDITIONAL WEBSITE SOURCES FOR RETRIEVING FACTS AND STATISTICS
IBIS World.com
Bls.gov (US Department of Labor)
Business.com
Census.gov
Cia.gov (industry specs, market shares, growth rates)
Regis.com
Factiva (select “search by industry”)
Google finance
Hoovers.com
US Industry and Trade
