Design a marketing plan for a company of your choice that contain the following.
(1) Cover page
(2) Table of contents
(3) Executive Summary
(4) introduction and background
(5) Macro-environmental analysis (PESTEL analysis)
(6) Competition analysis
(7) target market analysis and segmentation
(8) COE SWOT analysis
(9) Price strategy
(10) Promotion strategy
(12) Place strategy
(13) Conclusion
(14) References
(15) Appendix
Follow APA style. Use 4-6 sources. 5,200-5,500 words.
