Marketing report for 1st year undergrad Australia-based
Assessment guidelines
“Students are to select a product to be the focus of their report. The product in this case should be a good and sold in Australian supermarkets/grocery stores. The good must be a grocery item (e.g. tomato sauce, breakfast cereal, milk). The item you select must be very specific (e.g. a 4 pack of red bull zero, not red bull in general). This will be discussed in lectures. Some advice about your selection of a good! Take time to examine Figures 6.2 to 6.6 in your text. This will help you assess whether the product is ‘doable’ for your report (I have attached a photo of these figures). Don’t select a product which is overly complex.”
“Importantly, have a look at the marking criteria. You will see you have to provide secondary data on the product and the market you selected. No point selecting a product or a market if you cannot gain access to the relevant data.”
More information is available in the large photo below regarding the structure of the report. I would like to distribute the pages as suggested in the marking criteria. I have also listed some databases which we have been suggested to use to gather industry reports and product reports etc. I have some wriggle room in the price for the work and would like to get a mark of at least 70%
