Marketing research paper review

Topic: marketing research paper review

The article in the file” Journal of marketing”. Please double-check this article which includes a method section (i.e. do not choose a purely conceptual paper). If this article is not satisfied, please let me know.

Sufficiently answer the following four questions about the article you read:

Q1] Describe the method, how the data was collected and analysed. What was the most important limitation of the study design?