Read the case study found at:
Answer the following questions (found also at the end of the case study):
- What are the controllable and uncontrollable elements that Starbucks has encountered in entering global markets?
- What are the major sources of risk facing the company?
- What are potential solutions.
- How would you critique Starbucks’ overall corporate strategy?
- How might Starbucks improve profitability in Japan?
Visit http://www.starbucks.com/ for more information.
Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.
