Rolex Company Case Study
Instructions
The case is attached. Please answer the questions at the end of the case as well as do it by
following steps below.
1.Summarize the case study and identify its problems/issues
2.Analyze the case study firm based on the data provided in the case study and publicly
available data (e.g., annual report, social media presence) using tools like a TOWS.
3.Link theory to practice: (Answer the different questions) using conceptual tools and theories
and develop different alternatives for internationalization and global activities
4.Discussion the alternatives using a value benefit analysis
