Social Media-marketing and Branding
Pick a company that uses social media as a marketing and branding tool. Review at least three
social media accounts your company of choice uses and assess the following:
In your opinion, what kind of image is the company trying to create using their social media
accounts? Please use specific examples (tweets, Facebook posts, etc.)
How does this company use social media as a branding tool? How are they conveying what they
are and do through social media?
Are users responding to the company’s social media posts? If so, how are they responding?
Do you think the company you are assessing has an effective strategy for using social media as
a marketing tool?
Please write this paper in essay format, not question and answer format.
Your paper should be 500-750 words in length.
At least two sources should be used and cited in APA style. You are encouraged to use specific
examples from social media accounts to support your point of view.
List your sources in a references page at the end of your paper.
Objectives: CO 1, 2, 4
