Why is culture so important to international managers
“Culture has an impact on organizations because cultural norms, values and roles are embedded in the way organizations develop [and] patterns of behaviour occur.” (Sekaran 1983)
Each culture operates according to its own ‘internal dynamic’ – principles, conventions, values, traditions, beliefs, laws etc.
Each company operates according to its own ethos, philosophy, mission and vision – its own policies, procedures, practices, regulations, conventions etc.
Each individual operates according to his or her own code of conduct – beliefs, values, behaviours etc.
