Market Segmentation and Targeting Integrated Creative Strategies Positioning Strategies and Plan
You are trying to Introduce Netflix to the older generation in Australia, also known as generation “Baby boomers”.
You will use a well-known old and Oscar winning actor: Geoffrey Rush, to promote Netflix for that age segment. Explain the following in 6 pages.
– Segmentation and Targeting
Customer Analysis & Profile of baby boomers in Australia
– Integrated Creative Strategies
Creative Brief
– Positioning Strategies and Plan
Strategies and Rationales
Perceptual Map (the two axis must be Price and show variety)
